Purpose of Visual Identity System
If your company strives to develop or maintain a regional/global dominance...it must start with a brand and brand recognition. That begins with maintaining a strong brand identity through an inclusive Visual Identity System. Research proves a clear and consistent identity helps build and maintain reputations. Let me help develop graphic symbols that can convey and reinforce the strengths of your company.
Your entire team plays an important role in maintaining a cohesive brand identity and in maintaining the integrity of all of your company's marks by applying it consistently throughout all communications including:
Your entire team plays an important role in maintaining a cohesive brand identity and in maintaining the integrity of all of your company's marks by applying it consistently throughout all communications including:
- Print
- Web
- Electronic Use
- Commercial Use
- Web
- Electronic Use
- Commercial Use
I created this 36-page Visual Identity System (VIS) for GRCO 354 Digital Media. This design was part of a larger project where I created an entire business identity for Infinity Renewable Energy which included: logo, visual identity systems, website design, business card, stationary, and product mock-ups . I used a three-color palette to illustrate three different aspects of energy: Wind, Solar, & Hybrid. The VIS clearly described the appropriate uses of the various forms of the logo, as well as a breakdown on fonts, colors, placements.
YEAR: 2017
SKILLS:
- Visual Identity Systems
- Branding
- Color Theory
- Design & Layout
- Social Media
- Marketing
TOOLS:
- Adobe Illustrator
- Adobe Photoshop
- Adobe Muse
- Hootsuite | Instagram | Facebook
CLIENT: Infinity Renewable Energy (GRCO 354 | Digital Media) & Anthony Scaletta (CMST 320 Illustration Graphics)
